Sports Branding

Designing For The Home Run King

Author and Award winning designer Anthony Phills provides a new look at the career of baseball legend, Barry Bonds. Designing for the Home Run King is a story about baseball, but it is also an inside look at the importance of design in building a brand. Anthony describes this process in a series of behind-the-scenes short stories that also functions as a history lesson about those weeks where America saw Bond chase the all time home run record. It is a baseball book, it is a branding book, and it is a conceptual design book about the act of designing. Readers will be treated to stories like that of creating the Home Run tracker app that was presented to MLB bigwigs or how that app was used to build momentum for Bond’s streak and ultimate branding as the “Home Run King.”